The silver market phenomenon : marketing and innovation in the aging society
By: .
Contributor(s): Kohlbacher, Florian, Ed.
Material type:
BookPublisher: Berlin Springer 2011Edition: 2nd.Description: xxxiv, 463p.ISBN: 9783642143373.Subject(s): Marketing - Social aspects | Population aging -- Economic aspectsDDC classification: 658.800846 | Si39m2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.800846 Si39m2 (Browse shelf) | Available | A174574 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8001 M341t2 Marketing theory | 658.80015 K162i Inductive fuzzy classification in marketing analytics | 658.8001519535 H191 Handbook of partial least squares | 658.800846 Si39m2 The silver market phenomenon | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] | 658.80092 K848l Legends in marketing [9 vols.] |
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