International marketing in the network economy : a knowledge-based approach
By: Kohlbacher, Florian.
Material type:
BookPublisher: New York Palgrave 2007Description: xx, 254p.ISBN: 9780230515703.Subject(s): Export marketing --Knowledge managementDDC classification: 658.84 | K823i
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.84 K823i (Browse shelf) | Book Request | Available | A174175 |
Total holds: 0
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| 658.84 H222m MARKETING CHANNEL MANAGEMENT | 658.84 H252P PUTTING MARKETING IDEAS INTO ACTION | 658.84 K797B BIZTALK | 658.84 K823i International marketing in the network economy | 658.84 L649M MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT | 658.84 R138E E-COMMERCE SYSTEMS ARCHITECTURE AND APPLICATIONS | 658.84 T786E E-SERVICE |
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