Choice-Based conjoint analysis : models and designs
By: Raghavarao, Damaraju.
Contributor(s): Wiley, James B.
Material type:
BookPublisher: Boca Raton Crc Press 2011Description: xi, 180p.ISBN: 9781420099966.Subject(s): Conjoint analysis (Marketing)DDC classification: 658.8343 | R126c
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8343 R126c (Browse shelf) | Available | A169932 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice | 658.8343 P274w Wired to care | 658.8343 R126c Choice-Based conjoint analysis | 658.8343 ST18H HUB CULTURE | 658.8343 W722C CONVERGENCE MARKETING | 658.835 H519O THE OUTSOURCING DILEMMA |
There are no comments for this item.