Beating low cost competition : how premium brands can respond to cut-price rivals
By: Ryans, Adrian.
Material type:
BookSeries: Time Business Series. Publisher: New Delhi Wiley India 2009Description: xvi, 256p.ISBN: 9788126525041.Subject(s): Product managementDDC classification: 658.827 | R959b
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 R959b (Browse shelf) | Available | A172038 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY |
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