Marketing to rural consumers : understanding and tapping rural market potential
Contributor(s): Velayudhan, Sanal Kumar, 1955-, ed. Sridhar, Guda, ed. Indian Institute of Management, Khozhikode.
Material type:
BookPublisher: New Delhi Excel Books 2009Description: vii, 365 p.ISBN: 9788174467201.Subject(s): Farm produce--India--Marketing--Congresses. Farmers as consumers--India--Congresses | Rural development--India--CongressesDDC classification: 338.10954 | M341
Contents:
Summary:
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.10954 M341 (Browse shelf) | Available | A167782 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 338.1 Sh23k9 Krishi arthashastra | 338.10184 Ag81 Operations research methods for agricultural decisions | 338.10954 D451s strategy of food and agriculture in India. | 338.10954 M341 Marketing to rural consumers | 338.10954 Sa47e Economic efficiency in Indian agriculture | 338.10954 V191a Agricultural growth in India | 338.10954 W324 Water management, food security and sustainable agriculture in developing economies |
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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