Interactive services marketing
By: Fisk, Raymond P.
Contributor(s): Grove, Stephen J.
Material type:
BookPublisher: Boston Houghton Mifflin 2008Edition: 3rd.Description: xxiv, 276p.ISBN: 9780618641802.Subject(s): Services industries -- MarketingDDC classification: 658.8 | F54i3
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 F54i3 (Browse shelf) | Book Request | Available | A164258 |
Total holds: 0
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| 658.8 Eu74m EUROPEAN INSIGHTS IN MARKETING MANAGEMENT | 658.8 F292i INTERNATIONAL MARKETING | 658.8 F466M2 MARKETING STRATEGY | 658.8 F54i3 Interactive services marketing | 658.8 F751M MANAGING AND MARKETING TECHNOLOGY | 658.8 F835s STRATEGIC MARKETING MANAGEMENT | 658.8 G28 INSIGHTS FOR MARKETING MANAGEMENT |
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