Marketing scales handbook : a compilation of multi item measures [v.3]
By: Bruner, Gordon C.
Contributor(s): James, Karen E | Hensel, Paul J.
Material type:
BookPublisher: Chicago American Marketing Association 1992Description: 1651p.ISBN: 0877572909.Subject(s): Marketing research - Statistical methods -- Handbooks, Manuals, etc | Scaling (Social Sciences) -- Handbooks, Manuals, etcDDC classification: 658.83 | B835 v.3
| Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Reference
|
PK Kelkar Library, IIT Kanpur | Reference | 658.83 B835 v.3 (Browse shelf) | v.3 | Reference | A154514 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: Reference Close shelf browser
| 658.80203 En19 v.5 Encyclopedia of strategic management [5 volume set] | 658.83 B835 v.2 Marketing scales handbook | 658.83 B835 v.3 Marketing scales handbook | 658.83 B835 v.3 Marketing scales handbook | 658.9692 W893 World precious metals survey | 659.152 K867t Trade show design | 659.157 M338w Window display design |
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