MARKETING ENGINEERING
By: Lilien,Gary L.
Contributor(s): Rangaswamy,Arvind.
Material type:
BookPublisher: Pearson Education ( Singapore ) Pte. Ltd., Delhi 2003Edition: 2nd.Description: xxiv,518.ISBN: 8129700050.Subject(s): Marketing -- Data Processing | Marketing -- Decision Making -- Mathematical Models | Marketing -- Decision Making -- Data ProcessingDDC classification: 658.8020285 | L628M2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8020285 L628M2 (Browse shelf) | Book Request | Available | A149460 |
Total holds: 0
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| 658.802 R18a ANALYSIS FOR STRATEGIC MARKETING | 658.802 V425M MARKETING COMMUNICATION | 658.802 W695m MANAGEMENT OF MARKETING | 658.8020285 L628M2 MARKETING ENGINEERING | 658.803 St81m MARKETING DICTIONARY | 658.803 W153M3 MARKETING STRATEGY | 658.804 F897S4 SUCCESSFUL PROPOSAL STRATEGIES FOR SMALL BUSINESS |
Includes Bibliographical References And Indexes
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