MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET
By: Eastman,Susan Tyler,Ferguson,Douglas A.
Contributor(s): Klein,Robert A.
Material type:
BookPublisher: Elsevier,Amsterdam 2006Edition: 5th.Description: xiv,335.ISBN: 0240807626.Subject(s): Television Broadcasting -- Marketing | Radio Broadcasting -- Marketing | Cable Television -- MarketingDDC classification: 384.550688 | M468E5
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 384.550688 M468E5 (Browse shelf) | Book Request | Available | A157982 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 384.54524 M316S SPECTRUM WARS | 384.55 R62t TELEVISION STATION MANAGEMENT | 384.55 SA29T TELEVISION IN INDIA | 384.550688 M468E5 MEDIA PROMOTION AND MARKETING FOR BROADCASTING, CABLE, AND THE INTERNET | 384.55095 T361I IMAGINATIONS AND BORDERLESS TELEVISION | 384.55095 T361T TRANSNATIONAL MEDIA AND CONTOURED MARKETS | 384.550954 J633T TELEVISION AND SOCIAL CHANGE IN RURAL INDIA |
There are no comments for this item.