UNDERSTANDING THE CONSUMER
By: Szmigin,Isabelle.
Material type:
BookPublisher: Response Books, New Delhi 2003Description: 202.ISBN: 8178293323.Subject(s): Consumer BehaviorDDC classification: 658.8342 | SZ47U
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 SZ47U (Browse shelf) | Available | A145809 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8342 SQ47C CONSUMER BEHAVIOUR | 658.8342 ST32M6 MOTIVATION AND LEADERSHIP AT WORK | 658.8342 SU61M MARKETING RESEARCH AND CONSUMER BEHAVIOUR | 658.8342 SZ47U UNDERSTANDING THE CONSUMER | 658.8342 UN2 UNDERSTANDING CONSUMER DECISION MAKING | 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice |
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