BUILDING BRANDS AND BELIEVERS
By: Wertime,Kent.
Material type:
BookPublisher: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Description: xvi,267.ISBN: 0470820675.Subject(s): Brand Choice | Marketing -- Psychological Aspects | Consumer BehaviorDDC classification: 658.8342 | W499B
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 W499B (Browse shelf) | Available | A151325 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8342 SU61M MARKETING RESEARCH AND CONSUMER BEHAVIOUR | 658.8342 SZ47U UNDERSTANDING THE CONSUMER | 658.8342 UN2 UNDERSTANDING CONSUMER DECISION MAKING | 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice | 658.8343 P274w Wired to care | 658.8343 R126c Choice-Based conjoint analysis |
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