ESSENTIALS OF SERVICES MARKETING
By: Hoffman,K. Douglas.
Contributor(s): Bateson,John E.G.
Material type: BookPublisher: Thomson, Singapore 2002Edition: 2nd.Description: xxi,569.ISBN: 9812406034.Subject(s): Services Industries -- MarketingDDC classification: 658.8 | H675E2Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 H675E2 (Browse shelf) | Book Request | Available | A150796 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
658.8 H396m Motivation research | 658.8 H486a ALL GEMEINE MARKTTHEORIE | 658.8 H555d DISTRIBUTIVE SYSTEM | 658.8 H675E2 ESSENTIALS OF SERVICES MARKETING | 658.8 H834 THEORY OF BUYER BEHAVIOR | 658.8 H913M MARKETING THEORY | 658.8 H914m MARKETING THEORY |
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