THE UNMANAGEABLE CONSUMER
By: Gabriel,Yiannis.
Contributor(s): Lang,Tim.
Material type:
BookPublisher: Sage Publications, New Delhi 2006Edition: 2nd.Description: viii,220.ISBN: 1412918936.Subject(s): Consumers | Consumptions (Economics) | Consumer BehaviorDDC classification: 381.3 | G114U2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 381.3 G114U2 (Browse shelf) | Available | A155756 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 381.109 H629 The history of marketing science | 381.10954 J774r Retail in India | 381.14906573 SO16W THE WAL-MART WAY | 381.3 G114U2 THE UNMANAGEABLE CONSUMER | 381.3 G51 Globalisation in China, India and Russia | 381.301 B212g Government and markets | 381.30944 W675D DREAM WORLDS |
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