SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
By: Lovelock,Christopher.
Material type:
BookPublisher: Pearson Education ( Singapore ) Pte. Ltd.,Delhi 2001Edition: 4th.Description: xviii,717.ISBN: 8178083523.Subject(s): ManagementDDC classification: 658.8 | L944S4
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 L944S4 (Browse shelf) | Available | A143731 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 L628M MARKETING MODELS | 658.8 L821M MARKETING THAT WORKS | 658.8 L944P PRINCIPLES OF SERVICE MARKETING AND MANAGEMENT | 658.8 L944S4 SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY | 658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing | 658.8 L944s5 Services marketing |
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