MARKETING RESEARCH
By: Lehmann,Donald R.,Gupta,Sunil.
Contributor(s): Steckel,Joel H.
Material type:
BookPublisher: Addison Wesley, Menlo Park, Ca. 1998Description: xx,780.ISBN: 9780321014160.Subject(s): Marketing ResearchDDC classification: 658.83 | L528M
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 L528M (Browse shelf) | Available | A137871 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.83 H192G THE HANDBOOK OF MARKETING RESEARCH | 658.83 K62m MARKETING RESEARCH | 658.83 L469 Leading edge marketing research | 658.83 L528M MARKETING RESEARCH | 658.83 L628M2 MARKETING RESEARCH | 658.83 M145M2 MARKET SEGMENTATION | 658.83 M338Q QUALITATIVE MARKET RESEARCH |
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