B2B BRAND MANAGEMENT
By: Kotler,Philip.
Contributor(s): Pfoertsch,Waldemar.
Material type:
BookPublisher: Springer-Verlag, Berlin 2006Description: xvi,357.ISBN: 3540253602.Subject(s): Brand Name Products -- Management | Brand Name Products -- Case StudiesDDC classification: 658.827 | K848B
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 K848B (Browse shelf) | Checked out to SAGAR VERMA (S23125011200) | 05/07/2024 | A158324 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 EL53E2 THE ESSENTIAL BRAND BOOK | 658.827 H742c Cultural strategy | 658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition |
There are no comments for this item.