THE ESSENTIAL BRAND BOOK
By: Ellwood,Iain.
Material type:
BookPublisher: Kogan Page, London 2002Edition: 2nd.Description: xi,321.ISBN: 0749438630.Subject(s): Brand Name Products | Product ManagementDDC classification: 658.827 | EL53E2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 EL53E2 (Browse shelf) | Available | A142959 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.827 B733 Brand management [4 v.] | 658.827 B733 Brand management [4 v.] | 658.827 B733 Brand management [4 v.] | 658.827 EL53E2 THE ESSENTIAL BRAND BOOK | 658.827 H742c Cultural strategy | 658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT |
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