STRATEGIC BRAND COMMUNICATION CAMPAIGNS
By: Schultz,Don E.
Contributor(s): Barnes,Beth E.
Material type:
BookPublisher: Ntc Business Books, Chicago 2001Edition: 5th.Description: xxi,378.ISBN: 0844229520.Subject(s): Advertising CampaignsDDC classification: 659.113 | SCH82S5
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.113 SCH82S5 (Browse shelf) | Book Request | Available | A142958 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 659.111 Sa17r RELATIONS EXPLOSION | 659.111 Sch63p PUBLICITY MEDIA AND METHODS | 659.113 L962m MEASURING ADVERTISING EFFECTIVENESS | 659.113 SCH82S5 STRATEGIC BRAND COMMUNICATION CAMPAIGNS | 659.130973 H812o OUTDOOR ADVERTISING | 659.1315 H677w WHAT MANAGEMENT SHOULD KNOW ABOUT INDUSTRIAL ADVERTISING | 659.132 J556C7 CREATIVE STRATEGY IN ADVERTISING |
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