STRATEGIC MARKETING PROBLEMS
By: Kerin,Roger A.
Contributor(s): Peterson,Robert A.
Material type:
BookPublisher: Prentice Hall, New Jersey 1998Edition: 8th.Description: xii,723.ISBN: 0136328601.Subject(s): Marketing -- Decision Making -- Case Studies | Marketing -- Management -- Case StudiesDDC classification: 658.802 | K455S8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.802 K455S8 (Browse shelf) | Available | A136950 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.802 C866S SIX SIGMA FOR MARKETING PROCESSES | 658.802 F413m4 Marketing strategy | 658.802 H554m Marketing strategy | 658.802 K455S8 STRATEGIC MARKETING PROBLEMS | 658.802 K56b Blue ocean strategy | 658.802 L284g Greener products | 658.802 M363s Sustainable marketing |
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