MARKETING PLANNING AND STRATEGY
By: Jain,S C.
Material type:
BookPublisher: South-Western/Thomson Learning, Australia c2001Edition: 6th.Description: 363.ISBN: 0324062621.Subject(s): Marketing -- ManagementDDC classification: 658.4012 | J199M6
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.4012 J199M6 (Browse shelf) | Book Request | Available | A136367 |
Total holds: 0
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| 658.4012 H245f4 Foundations in strategic management | 658.4012 IM1 IMAGES OF STRATEGY | 658.4012 J134A ACHIEVING THE COMPETITIVE EDGE | 658.4012 J199M6 MARKETING PLANNING AND STRATEGY | 658.4012 J567S STRATEGY AND PRINCIPLES OF SERVICE MANAGEMENT | 658.4012 J632e3 EXPLORING CORPORATE STRATEGY | 658.4012 J632S STRATEGIC CHANGE AND THE MANAGEMENT PROCESS |
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