ADVERTISING AND SALES PROMOTION STRATEGY
By: Tellis,Gerard J.
Material type:
BookPublisher: Addison-Wesley, Reading,Mass. 1998Description: xvii,483.ISBN: 0321014111.Subject(s): Advertising | Sales Promotion | Marketing -- ManagementDDC classification: 658.82 | T239A
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.82 T239A (Browse shelf) | Available | A137872 |
Total holds: 0
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| 658.818 M766f FORECASTING AND TIME SERIES ANALYSIS | 658.82 M474E ESSENTIALS OF PHARMACEUTICAL SALES MANAGEMENT | 658.82 SH62A6 ADVERTISING PROMOTION | 658.82 T239A ADVERTISING AND SALES PROMOTION STRATEGY | 658.8208 W154h HOW THEY SELL | 658.823 B613c The color revolution | 658.827 B222J JASMINE |
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