BRANDING @ THE DIGITAL AGE
By: Herbert No Meyers,Richard No Gerstman.
Contributor(s): Gerstman,Richard.
Material type:
BookPublisher: Palgrave, Hampshire c2001Description: xii,178.ISBN: 033394769X.Subject(s): Internet Marketing | Brand Name ProductsDDC classification: 658.827 | B733
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.827 B733 (Browse shelf) | Book Request | Available | A137150 |
Total holds: 0
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| 658.82 En32p PROMOTIONAL STRATEGY | 658.82 Sp45s SALES PROMOTION | 658.82 T466p PROMOTION | 658.827 B733 BRANDING @ THE DIGITAL AGE | 658.827 F659b Branding a store | 658.827 K96p Private label strategy | 658.827 Sa73s Strategic brand management for B2B markets |
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