Encyclopedia of strategic management [5 volume set]
Contributor(s): Lancaster, Geoff [ed.] | Massingham, Lester [ed.] | Wootton, Simon [ed.] | Horne, Terry [ed.] | Armstrong, Michael [ed.] | Allen, David [ed.] | Smith, Paul [ed.] | Berry, Chris [ed.] | Pulford, Alan [ed.].
Material type: BookPublisher: New Delhi Crest Publishing House 2002Description: various pagings.ISBN: 8124202699.Subject(s): Strategic planning -- Encyclopedia | Marketing -- EncyclopediaDDC classification: 658.80203 | En19Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Reference | PK Kelkar Library, IIT Kanpur | Reference | 658.80203 En19 v.1 (Browse shelf) | v.1. Marketing planning and evaluation | Reference | A137450 | ||
Reference | PK Kelkar Library, IIT Kanpur | Reference | 658.80203 En19 v.2 (Browse shelf) | v.2. Thinking | Reference | A137451 | ||
Reference | PK Kelkar Library, IIT Kanpur | Reference | 658.80203 En19 v.3 (Browse shelf) | v.3. Human resource management | Reference | A137452 | ||
Reference | PK Kelkar Library, IIT Kanpur | Reference | 658.80203 En19 v.4 (Browse shelf) | v.4. Financial decisions | Reference | A137453 | ||
Reference | PK Kelkar Library, IIT Kanpur | Reference | 658.80203 En19 v.5 (Browse shelf) | v.5. Marketing communications | Reference | A137454 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: Reference Close shelf browser
658.8 Ar75 v.7 The art of marketing [9 volumes set] | 658.8 Ar75 v.8 The art of marketing [9 volumes set] | 658.8 Ar75 v.9 The art of marketing [9 volumes set] | 658.80203 En19 v.1 Encyclopedia of strategic management [5 volume set] | 658.80203 En19 v.2 Encyclopedia of strategic management [5 volume set] | 658.80203 En19 v.3 Encyclopedia of strategic management [5 volume set] | 658.80203 En19 v.4 Encyclopedia of strategic management [5 volume set] |
Contents : v.1. Marketing planning and evaluation -- v. 2. Thinking --v. 3. Human resource management -- v. 4. Financial decisions -- v. 5. Marketing communications
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