MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
By: Linneman,Robert.
Contributor(s): Stanton,John L.
Material type:
BookPublisher: Jaico Publishing House, Bombay 2002Description: xvii,464.ISBN: 8172249071.Subject(s): Marketing -- ManagementDDC classification: 658.84 | L649M
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.84 L649M (Browse shelf) | Book Request | Available | A136389 |
Total holds: 0
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| 658.84 H252P PUTTING MARKETING IDEAS INTO ACTION | 658.84 K797B BIZTALK | 658.84 K823i International marketing in the network economy | 658.84 L649M MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT | 658.84 R138E E-COMMERCE SYSTEMS ARCHITECTURE AND APPLICATIONS | 658.84 T786E E-SERVICE | 658.84 V569M MARKETING CHANNEL MANAGEMENT |
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