PRINCIPLES OF DIRECT AND DATABASE MARKETING
By: Tapp,Alan.
Material type:
BookPublisher: Pearson Education, London c2000Edition: 2nd.Description: xv,435.ISBN: 0273646818.Subject(s): Marketing -- ManagementDDC classification: 658.8 | T164P2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 T164P2 (Browse shelf) | Book Request | Available | A137855 |
Total holds: 0
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| 658.8 Sm92p PHYSICAL DISTRIBUTION MANAGEMENT | 658.8 Sm92p PHYSICAL DISTRIBUTION MANAGEMENT | 658.8 Sp32c CYCLE OF MARKETING PRACTICE | 658.8 T164P2 PRINCIPLES OF DIRECT AND DATABASE MARKETING | 658.8 T219m2 MARKETING | 658.8 T275a AMERICAN MARKETING IN THE COMMON MARKET | 658.8 Ud3m MARKETING IN AN AGE OF CHANGE |
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