CREATIVE STRATEGY IN ADVERTISING
By: Jewler,A Jerome.
Contributor(s): Drewniany,Bonnie L.
Material type:
BookPublisher: Wadsworth/Thomson Learning, Australia c2001Edition: 7th.Description: xiv,312.ISBN: 053455783X.Subject(s): Advertising Copy | Advertising Layout And TypographyDDC classification: 659.132 | J556C7
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.132 J556C7 (Browse shelf) | Book Request | Available | A134494 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 659.113 SCH82S5 STRATEGIC BRAND COMMUNICATION CAMPAIGNS | 659.130973 H812o OUTDOOR ADVERTISING | 659.1315 H677w WHAT MANAGEMENT SHOULD KNOW ABOUT INDUSTRIAL ADVERTISING | 659.132 J556C7 CREATIVE STRATEGY IN ADVERTISING | 659.132 M13a ADVERTISING IN THE PRINTED MEDIA | 659.132 V23C CRAFT OF COPYWRITING | 659.1322 Q44s SECRETS OF SUCCESSFUL COPYWRITING |
There are no comments for this item.