MARKETING STRATEGY
By: Ferrell,O C,Hartline,Michael D.
Contributor(s): Lucas,George H.
Material type:
BookPublisher: Thomson, Singapore 2002Edition: 2nd.Description: xxvi,469.ISBN: 0030321034.DDC classification: 658.803 | F414M
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.803 F414M (Browse shelf) | Available | A145424 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.802 P412s Strategic integrated marketing communication | 658.802 Sm52m Making marketing happen | 658.802 SM64M3 MARKETING COMMUNICATIONS | 658.803 F414M MARKETING STRATEGY | 658.804 B75B BUSINESS-TO-BUSINESS MARKETING | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] |
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