SERVICE MARKETING
By: Rust,Ronald D., Zahorik,Anthony J.
Contributor(s): Keiningham,Timothy L.
Material type:
BookPublisher: Harper Collins College Pub., New York c1996Description: xx,508.ISBN: 0673991458.Subject(s): Service Industries -- Marketing | Customer ServiceDDC classification: 658.8 | R927S
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 R927S (Browse shelf) | Available | A126171 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.8 P933M12 MARKETING | 658.8 R114 MARKETING STRATEGY AND STRUCTURE | 658.8 R552E EMOTION MARKETING | 658.8 R927S SERVICE MARKETING | 658.8 SCH56E EXPERIMENTAL MARKETING | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] |
Includes Index
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