ELECTRONIC MARKETING AND THE CONSUMER
By: Robert A. Peterson.
Contributor(s): Peterson,Robert A.
Material type: BookPublisher: Sage Publications, California c1997Description: xiii,193.ISBN: 0761910697.Subject(s): Internet Marketing | Broadcast Advertising | Twentyfirst Century -- ForecastsDDC classification: 658.84 | EL25PItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.84 EL25P (Browse shelf) | Book Request | Available | A124203 |
Total holds: 0
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658.84 B731S SECURING E-BUSINESS SYSTEMS | 658.84 D232S STATEGIC INTERNET MARKETING . | 658.84 D46 DESIGNING AND EVALUATING VALUE ADDED SERVICES IN MANUFACTURING E-MARKET PLACES | 658.84 EL25P ELECTRONIC MARKETING AND THE CONSUMER | 658.84 En89 Environmental requirements and market access | 658.84 EV15B BUSINESS AGILITY | 658.84 G926d Developing international strategies |
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