SELLING TO A SEGMENTED MARKET
By: Swenson, Chester A.
Material type: BookPublisher: New York Quorum 1990Description: xix,177.ISBN: 089930446X.Subject(s): Market Segmentation -- United States | Consumers Preferences -- United States | Consumer Behaviour -- United StatesDDC classification: 658.835 | Sw42sItem type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.835 Sw42s (Browse shelf) | Book Request | Available | A113828 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
658.8343 In6m INNOVATION DIFFUSION MODELS OF NEW PRODUCT ACCEPTANCE | 658.8343 SU59C CONSUMER ORIENTED BUSINEES DESIGN | 658.8348 G285 GENDER ISSUES AND CONSUMER BEHAVIOUR | 658.835 Sw42s SELLING TO A SEGMENTED MARKET | 658.838332 W153i INTRODUCTION TO BANK MARKETING RESEARCH | 658.8386292 St91f FACTORS AFFECTING DETERMINATION OF MARKET SHARES IN THE AMERICAN AUTOMOBILE INDUSTRY | 658.83867125 F825c CASTING SALES |
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