MARKETING STRATEGY
By: Walker,Orville C.,Boyd,Harper W.
Contributor(s): Larreche,Jean-Claude.
Material type:
BookPublisher: Irwin/Mcgraw-Hill, Boston 1999Edition: 3rd.Description: xxiii,393.ISBN: 0071168478.Subject(s): Marketing -- ManagementDDC classification: 658.803 | W153M3
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.803 W153M3 (Browse shelf) | Book Request | Available | A136916 |
Total holds: 0
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| 658.802 P241A AUDITING MARKETS, PRODUCTS, AND MARKETING PLANS | 658.802 R14a Ascending the value spiral | 658.802 V425M MARKETING COMMUNICATION | 658.803 W153M3 MARKETING STRATEGY | 658.804 F897S4 SUCCESSFUL PROPOSAL STRATEGIES FOR SMALL BUSINESS | 658.804 F897s6 Successful proposal strategies for small businesses | 658.807 H129s SIMULATED ECONOMIC MODELS |
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