MARKETING BELOW-THE-LINE
By: Christopher, Martin G.
Material type:
BookSeries: Studies In Management No. 9. Publisher: London George Allen & Unwin 1972Description: 158.Subject(s): Marketing -- Management | Marketing ResearchDDC classification: 658.8 | C466m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 C466m (Browse shelf) | Book Request | Available | A62123 |
Total holds: 0
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| 658.8 C392f THEORY OF MARKETING IN UNDER DEVELOPED COUNTRIES | 658.8 C428k2 Key marketing skills | 658.8 C466e EFFECTIVE DISTRIBUTION MANAGEMENT | 658.8 C466m MARKETING BELOW-THE-LINE | 658.8 C76e6 ELEMENTS OF MARKETING | 658.8 C824 COSTING IN DISTRIBUTION | 658.8 C832s SALES ANALYSIS FROM THE MANAGEMENT STANDPOINT |
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