ADVERTISING
By: Bolen, William H.
Material type:
BookSeries: Wiley Series In Marketing. Publisher: New York Wiley 1981Description: xviii,504.Subject(s): Advertising -- United States | AdvertisingDDC classification: 659.1 | B637a
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 B637a (Browse shelf) | Book Request | Available | A70288 |
Total holds: 0
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| 659.1 AD96A ADVERTISING MANGEMENT | 659.1 Ad96p PROCEEDINGS OF THE ANNUAL CONFERENCE | 659.1 As78m MARKET AND MEDIA EVALUATION | 659.1 B637a ADVERTISING | 659.1 B6395m MANAGEMENT & ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP | 659.1 B693a ADVERTISING MANAGEMENT | 659.1 C813a ADVERTISING RESOURCE ALLOCATION |
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