ADVERTISING MANAGEMENT
By: Aaker, David A.
Contributor(s): Myers, John G.
Material type:
BookSeries: Prentice-Hall International Series In Management. Publisher: New Delhi Prentice-Hall 1983Edition: 2nd.Description: xiii,560.Subject(s): Advertising ManagementDDC classification: 659.1 | Aa41a2
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | General Stacks | 659.1 Aa41a2 (Browse shelf) | Available | A81415 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
| 658.9236 M314C COCA-COLA VERSUS PEPSI IN INDIA | 658.924 C625 CONSTRUCTION PROJECT MANAGEMENT | 658.927 K845M MAFATLAL TEXTILES | 659.1 Aa41a2 ADVERTISING MANAGEMENT | 659.1 C626I2 INTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS | 659.1 D629 A3 ADVERTISING | 659.1 D922a2 ADVERTISING |
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