MANAGING ADVERTISING EFFECTIVELY
By: Corkindale, David.
Contributor(s): Kennedy, Sherril.
Material type:
BookPublisher: Bradford M. C. B. 1975Description: 95.Subject(s): Advertising -- ManagementDDC classification: 659.1 | C813m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1 C813m (Browse shelf) | Book Request | Available | A62109 |
Total holds: 0
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| 659.1 B6395m MANAGEMENT & ADVERTISING PROBLEMS IN THE ADVERTISER-AGENCY RELATIONSHIP | 659.1 B693a ADVERTISING MANAGEMENT | 659.1 C813a ADVERTISING RESOURCE ALLOCATION | 659.1 C813m MANAGING ADVERTISING EFFECTIVELY | 659.1 G415a ADVERTISING MANAGEMENT | 659.1 G51a Advertising in modern life | 659.1 H411a4 ADVERTISING |
Bibliography : P. 93-94
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