MARKETING DECISION MAKING
By: Cravens, David W.
Contributor(s): Woodroff, Robert B.
Material type:
BookPublisher: Homewood, Ill. Richard D. Irwin 1980Edition: rev.Description: xv,573.Subject(s): Marketing -- Decision Making | Decision-MakingDDC classification: 658.802 | C855m2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.802 C855m2 (Browse shelf) | Book Request | Available | A71486 |
Total holds: 0
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| 658.80186 N465m MARKETING MANAGEMENT AND INFORMATION | 658.802 B623H HANDBOOK OF MARKETING AND SOCIETY | 658.802 B681m2 MARKETING SIMULATION ANALYSIS FOR DECISION MAKING | 658.802 C855m2 MARKETING DECISION MAKING | 658.802 D33M MARKET DRIVEN STRATEGY | 658.802 D356s3 DECISION SUPPORT SYSTEMS | 658.802 D72s Strategic marketing decisions in global markets |
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