MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT
By: Myers, John G.
Contributor(s): Greyser, Stephen A.
Material type:
BookPublisher: Englewood Cliffs Prentice-Hall 1980Description: xiv,306.Subject(s): Marketing Research -- United StatesDDC classification: 658.83973 | M992m
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83973 M992m (Browse shelf) | Book Request | Available | A72810 |
Total holds: 0
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| 658.8394 P947m MARKETING PLAN FOR THE NEW EUROPE | 658.83973 C685c CONSUMER ATTITUDES AND FRUSTRATIONS IN SHOPPING | 658.83973 D993 DYNAMIC ASPECTS OF CONSUMER BEHAVIOR | 658.83973 M992m MARKETING RESEARCH AND KNOWLEDGE DEVELOPMENT | 658.84 B149H HOW TO FIND AND CULTIVATE CUSTOMERS THROUGH DIRECT MARKETING | 658.84 B344M MARKETING WITHOUT WIRES | 658.84 B433T TOP TELEMARKETING TECHNIQUES |
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