READING IN CONSUMERS BEHAVIOR
By: Wallendorf, Melanie.
Contributor(s): Zaltman, Gerald.
Material type:
BookPublisher: New York John Wiley 1979Description: xvi,473.Subject(s): Consumers -- United States -- Addresses, Essays, Lectures | Consumer Protection -- United States -- Addresses, Essays, LectutesDDC classification: 658.834 | R227
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.834 R227 (Browse shelf) | Book Request | Available | A74990 |
Total holds: 0
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| 658.834 L92C4 CONSUMER BEHAVIOR [4th ed] | 658.834 M72H HUMAN ORIENTATION | 658.834 P959 PSYCHOLOGICAL EXPERIMENTS IN CONSUMER BEHAVIOR | 658.834 R227 READING IN CONSUMERS BEHAVIOR | 658.8340954 M474 INDIAN CONSUMERS | 658.8342 AS71C6 CONSUMER BEHAVIOR | 658.8342 C766 CONSUMER BEHAVIOUR ANALYSIS |
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