CONSUMER MARKET RESEARCH HANDBOOK
By: Worcester, Robert M.
Contributor(s): Downham, John.
Material type:
BookPublisher: New York Van Nostrand Reinhold 1978Edition: 2nd.Description: viii,739.Subject(s): Marketing Research -- Addresses, Essays, LecturesDDC classification: 658.834 | C765m2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.834 C765m2 (Browse shelf) | Book Request | Available | A60723 |
Total holds: 0
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| 658.83 Uh6mr MARKETING RESEARCH | 658.8308 Sm65r READINGS IN MARKETING INFORMATION SYSTEMS | 658.8330952 L11B BUSINESS NETWORKS IN JAPAN | 658.834 C765m2 CONSUMER MARKET RESEARCH HANDBOOK | 658.834 L92C4 CONSUMER BEHAVIOR [4th ed] | 658.834 M72H HUMAN ORIENTATION | 658.834 P959 PSYCHOLOGICAL EXPERIMENTS IN CONSUMER BEHAVIOR |
Bibliography : P. 680-701
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