MARKETING RESEARCH
By: Luck, David Johnston.
Material type: BookPublisher: Englewood Cliffs Prentice-Hall 1978Edition: 5th.Description: xvi,522.Subject(s): Marketing ResearchDDC classification: 658.83 | M341d5Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | PK Kelkar Library, IIT Kanpur | General Stacks | 658.83 M341d5 (Browse shelf) | Available | A57073 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
658.83 M145M2 MARKET SEGMENTATION | 658.83 M338Q QUALITATIVE MARKET RESEARCH | 658.83 M341 Marketing research | 658.83 M341d5 MARKETING RESEARCH | 658.83 M728Q QUALITATIVE MARKETING RESEARCH | 658.83 SE69 SERVICESCAPES | 658.83 SU22M MARKETING RESEARCH |
Bibliography : P. 503-508
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