MANUAL OF INDUSTRIAL MARKETING RESEARCH
By: Rawnsley, Allan.
Material type:
BookPublisher: Chichester John Wiley 1978Description: ix,196.Subject(s): Marketing Research -- Handbooks, Manuals, EtcDDC classification: 658.83 | M319
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 M319 (Browse shelf) | Book Request | Available | A65358 |
Total holds: 0
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| 658.83 L511i INDUSTRIAL MARKETING RESEARCH TECHNIQUES & PRACTICES | 658.83 M177m MARKETING RESEARCH | 658.83 M242m3 The market research toolbox | 658.83 M319 MANUAL OF INDUSTRIAL MARKETING RESEARCH | 658.83 M341 MARKETING RESEARCH | 658.83 M389p PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES | 658.83 M992c CONSUMER BEHAVIOR AND MARKETING MANAGEMENT |
Prepared Under The Auspicies Of The Industrial Marketing Research Association
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