MARKETING DECISION MODELS
By: Schultz, Randall L.
Contributor(s): Zoltners, Andris A.
Material type:
BookPublisher: New York North-Holland 1981Description: xii,298.Subject(s): Decision Making -- Mathematical Models | Marketing -- Mathematical ModelsDDC classification: 658.8 | M341d
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 M341d (Browse shelf) | Book Request | Available | A72800 |
Total holds: 0
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| 658.8 M341 MARKETING | 658.8 M341 MARKETING | 658.8 M341 Marketing | 658.8 M341d MARKETING DECISION MODELS | 658.8 M341E MARKETING | 658.8 M341m MARKETING | 658.8 M393m2 Marketing |
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