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COMMUNICATION AND PERSUASION : CENTRAL AND PERIPHERAL ROUTES TO ATTITUDE CHANGE

By: Petty, Richard E.
Contributor(s): Cacioppo, John T.
Material type: materialTypeLabelBookSeries: Springer Series In Social Psychology. Publisher: New York Springer-Verlag 1986Description: xiv,868.Subject(s): Persuasion (Psychology) | Attitude Change | Communication -- Psychological AspectsDDC classification: 302.24 | P456c
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Item type Current location Collection Call number url Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
COMPACT STORAGE (BASEMENT) 302.24 P456c (Browse shelf) Book Request Available A96291
Total holds: 0

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