HANDBOOK OF ADVERTISING MANAGEMENT
By: Barton, Roger.
Material type:
BookPublisher: New York Mcgraw-Hill 1970Description: 1 v.Subject(s): Advertising -- Handbooks, Manuals, Etc | Advertising -- Management -- Handbooks, Manuals, Etc | AdvertisingDDC classification: 659.10202 | B285h
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.10202 B285h (Browse shelf) | Book Request | Available | A12747 |
Total holds: 0
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| 659.1019 B326a ADVERTISING IN AMERICA | 659.1019 B633p Psychology in media strategy | 659.1019 C85m MARKETING COMMUNICATIONS | 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT | 659.103 G76e2 ENCYCLOPEDIA OF ADVERTISING | 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT |
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