MARKETING RESEARCH AND INFORMATION SYSTEMS
By: Buzzell, R. D.
Material type:
BookPublisher: New York Mcgraw-Hill 1969Description: 788p.Subject(s): Marketing Management | Marketing Research | Management Information SystemsDDC classification: 658.83 | B989m
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Written-off | PK Kelkar Library, IIT Kanpur | Written-of | 658.83 B989m (Browse shelf) | Not for loan | A3529 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves Close shelf browser
| 658.827 SE55B BRAND POSITIONING | 658.83 Ab83o OPERATION FORECASTING, no.12 | 658.83 B692m2 MARKETING RESEARCH | 658.83 B989m MARKETING RESEARCH AND INFORMATION SYSTEMS | 658.83 H737m2 MARKETING RESEARCH | 658.83 M233d DIMENSIONS OF CONSUMER BEHAVIOR | 658.83 P942m MARKETING RESEARCH |
Includes Bibliography
Case Material From The Harvard Graduate School Of Business Administration
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