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DEVELOPING NEW BRANDS

By: King, Stephen.
Material type: materialTypeLabelBookPublisher: London Pitman Pub. 1973Description: 184.Subject(s): Trade-MarksDDC classification: 658.827 | K587
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur
General Stacks 658.827 K587 (Browse shelf) Available A31868
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: General Stacks Close shelf browser
658.827 B733 Brand management [4 v.] 658.827 EL53E2 THE ESSENTIAL BRAND BOOK 658.827 H742c Cultural strategy 658.827 K587 DEVELOPING NEW BRANDS 658.827 K848B B2B BRAND MANAGEMENT 658.827 P936B BRAND MANNERS 658.827 R526M THE MAKING OF A NAME

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