ENCYCLOPEDIA OF ADVERTISING
By: Graham, Irvin.
Material type:
BookPublisher: New York Fairchild Pub. c1969Edition: 2nd.Description: xiii,494.Subject(s): Advertising -- DictionariesDDC classification: 659.103 | G76e2
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.103 G76e2 (Browse shelf) | Book Request | Reference | A8919 |
Total holds: 0
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| 659.1019 B633p Psychology in media strategy | 659.1019 C85m MARKETING COMMUNICATIONS | 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT | 659.103 G76e2 ENCYCLOPEDIA OF ADVERTISING | 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT | 659.1082 Qu44e ETHICS, ADVERTISING AND RESPONSIBILITY |
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