PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES
By: Massy, William F.
Contributor(s): Frank, Ronald Edward.
Material type:
BookPublisher: Philadelphia University Of Pennsylvania Press c1968Description: 174.Subject(s): Motivation Research (Marketing) | ConsumersDDC classification: 658.83 | M389p
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
|
PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 M389p (Browse shelf) | Book Request | Available | A7161 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.83 M242m3 The market research toolbox | 658.83 M319 MANUAL OF INDUSTRIAL MARKETING RESEARCH | 658.83 M341 MARKETING RESEARCH | 658.83 M389p PURCHASING BEHAVIOR AND PERSONAL ATTRIBUTES | 658.83 M992c CONSUMER BEHAVIOR AND MARKETING MANAGEMENT | 658.83 R311 RESEARCH TRADITIONS IN MARKETING | 658.83 R311n NEW RESEARCH IN MARKETING |
Bibliography : P. 161-168
There are no comments for this item.