INTRODUCTION TO MARKETING MANAGEMENT
By: Rewoldt, Stewart Henry.
Contributor(s): Warshaw, Martin R.
Material type:
BookPublisher: Homewood, Ill. R. D. Irwin c1969Description: xv,718.Subject(s): Marketing ManagementDDC classification: 658.8 | R328i
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 R328i (Browse shelf) | Book Request | Available | A8295 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur Shelves , Collection code: COMPACT STORAGE (BASEMENT) Close shelf browser
| 658.8 Ox2e EXECUTIVE ACTION IN MARKETING | 658.8 P277s RECENT ADVANCES IN PROBLEMS OF FLOW AND TRANSPORT IN POROUS MEDIA | 658.8 R311 RESEARCH IN MARKETING | 658.8 R328i INTRODUCTION TO MARKETING MANAGEMENT | 658.8 R36h HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN | 658.8 R565p PROMOTIONAL DECISION MAKING | 658.8 R812m MARKETING PROFICIENCY |
Bibliographical Footnotes
On Spine : Marketing Management
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