CONSUMER BEHAVIOR IN THEORY AND IN ACTION
By: Britt, Steuart Henderson.
Contributor(s): Lubawski, James L.
Material type:
BookSeries: Wiley Marketing Series. Publisher: New York Wiley 1970Description: 499.Subject(s): Consumers | Consumption (Economics)DDC classification: 658.83 | B777cb
| Item type | Current location | Collection | Call number | url | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.83 B777cb (Browse shelf) | Book Request | Available | A15090 |
Total holds: 0
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| 658.83 B199t TECHNIQUES OF DEMAND FORECASTING FOR INDUSTRIAL PRODUCTS | 658.83 B416m MARKETING RESEARCH | 658.83 B777c CONSUMER BEHAVIOR AND THE BEHAVIORAL SCIENCES | 658.83 B777cb CONSUMER BEHAVIOR IN THEORY AND IN ACTION | 658.83 C345E EMERGING CONSUMER | 658.83 C839i INDUSTRIAL MARKETING RESEARCH | 658.83 D262g DATA, EXPERT KNOWLEDGE AND DECISIONS |
Includes Bibliography
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